The Clean Beauty trend has been taking the world by storm but it is still a relatively new concept. There is still no exact definition or standard for this term “Clean Beauty”, so it’s all left up to each company’s individual definition of the term.
We define Clean Beauty as products that are made from real, non-synthetic ingredients that are non-toxic and free from harmful effects. They are as well sustainable, safe for the planet, cruelty-free and have transparent formulations where every single ingredient has a purpose to benefit the skin.